Assignment First

英国酒店管理学论文代写:皇冠假日酒店

1.1公司概况和历史
皇冠是一个著名的豪华连锁酒店最近接管了洲际大酒店集团,已在世界上许多地方的操作(特莱格,2008)。它最初是假日酒店的皇冠广场,最初建于1980年代的马里兰州,后来作为假日酒店拥有的独立连锁酒店扩展。
目前,皇冠假日酒店在全球52个国家拥有392家酒店。在1990,洲际酒店收购了假日酒店,并在过去的20年中获得了巨大的声誉和收入。现在,它已成为人们旅游商务会议的首选,体育赛事和其他会议(特莱格,2008)。其豪华的环境,完整和美味的菜肴和高效的服务已赢得其作为世界10大豪华酒店之一的知名度。可以说,皇冠假日酒店已经成为世界上最著名的豪华连锁酒店之一。

英国酒店管理学论文代写:皇冠假日酒店
1.2使命/愿景宣言
他们的愿景是为入住酒店的客人提供最好的待遇。他们的愿景陈述简单而直接,“伟大的酒店客人爱”(使命与愿景,2014)。他们的任务是执行这些策略获得很大的经验,在酒店反过来劝他们在生活中再次使用这些服务的客人。
豪华酒店集团相信与客人的条件透明透明。酒店集团非常注重承诺,对酒店在市场上的形象非常讲究。客人被视为个人,他们的抱怨是谨慎和耐心的倾听,皇冠广场是排他性的,区别于竞争对手。除此之外,它还实施了客户保留策略,自动创建了它的形象,成为酒店连锁业的市场领导者。

英国酒店管理学论文代写:皇冠假日酒店

1.1 Overview and History of the Company
Crown plaza is a well-known luxurious hotel chain recently taken over by Intercontinental Hotel Group and has been operating in many parts of the world (Traiger, 2008). It was originally started as a Holiday Inn crown plaza initially set up in Maryland in 1980s which later got expanded as an independent chain of hotels owned by Holiday Inn.
Presently, Crowne Plaza represents 392 hotels in 52 countries of the world. In the year 1990, IHG purchased Holiday Inn and has acquired great fame and revenue in the past 20 years. Now, it has become first choice of people travelling for business meetings, sport events and other conferences (Traiger, 2008). Its luxurious ambience, complete and delicious cuisine and efficient services have earned its popularity as one of the top 10 luxurious hotels in the world. It can be said that Crowne Plaza has established its image as one of the most well-known luxurious hotel chains of the world.

英国酒店管理学论文代写:皇冠假日酒店
1.2 Mission/Vision Statement
Their vision is oriented towards giving best treatment to the guests checking in the hotel. Their vision statement is simple and straight, “Great Hotels Guests Love” (Mission & Vision, 2014). Their mission is to implement those strategies that earn them great experiences for the guests in the hotel which in turn persuades them to use these services again in life.
The luxurious hotel group believes in being transparent and clear in terms and conditions with the guests. The hotel group keeps promises at the utmost concern and is very particular about the image of hotel in the market. The guests are treated as individuals and their grievances are heard with care and patience which makes Crown Plaza as exclusive and differentiated from its competitors. In addition to this, it implements customer retaining strategies that have automatically created its image a market leader in the hotel chain industry.