进入市场有很多策略可以使用，市场进入战略是为了开发一个新的业务进入未知的新市场。它涉及到所有的业务流程，需要建立企业最初（Agarwal & Ramaswami说，1992）。一些通常遵循的市场进入策略是1）直接出口：它是从一个国家到另一个国家销售商品的过程.。一个已经超过某些商品的国家出售给所在国的商品需要。为了出口产品的公司必须遵守政府规定的规章制度，2）：这是特许经营，特许人支付一定费用的加盟商出售自己的产品，使用他们的商标名称的过程。特许人必须遵守所有的规则由供应商批准。应该没有偏离计划的人。通过使用这条路线新产品已经渗透到未知市场。3）许可证：它是一个过程，其中一个公司从一个特定的国家给予许可给另一个公司。在新的市场中，公司可以利用原有的商业模式和产品。这是一个成本效益的过程，由原来的公司获得资本，4）合资企业：在这两个或两个以上的投资者联合起来，形成一个营销模式，为他们的商品。重要的是，合资企业的投资者从根本上共同作用，5）外国直接投资是一个组织可能承担更直接的所有权的设施在一个国家。它可以直接参与资源的转移，包括资本的设立业务，技术和人力资源。另一种可能是直接投资，即已经存在的实体将被收购。这种收购往往给企业所有者更好地控制在该国的经营比其他形式的投资。此外，企业也将能够更好地了解业务机会和风险，并能更好地处理他们。
There are different market entry strategies that can be used. Market entry strategy is to be developed in order for a new business to enter the unknown new markets. It involves all the business processes that are needed for setting up of the corporations initially (Agarwal, & Ramaswami, 1992). Some of the marketing entry strategies that are commonly followed are 1) Direct Exporting: It is the process of selling merchandise from one country to another country. A country that has certain merchandises in excess with sells it to the country where the merchandise is needed. In order to export products a company must follow all the governmental stipulated rules and regulation, 2) Franchising: It is the process in which the franchisor pays the franchisee a certain fee to sell their product using their trademark name. The franchisor must follow all the rules approved by the supplier. There should be no deviation of plans by the franchisor. By using this route new products have penetrated into unknown markets. 3) Licensing: It is a process in which a corporation from a specific country gives license to another corporation. This corporation can utilize the trademark business models and the products of the original corporation in the new markets. This is a cost effective process by which the original companies gain capital, 4) Joint Ventures: In this two or more investors join together and form a marketing model for their merchandise. It is important that the investors in the joint ventures fundamentally function together and 5) Foreign direct investment is where an organization might assume more direct ownership of the facilities in a country. It may either directly get involved in the transfer of resources, which will include the capital for the set up of the business, the technology and human resources. Alternatively a direct investment might be made in which an already existing entity would be acquired. This acquisition often gives the business owner a better degree of control of operations in the country than the other forms of investment. In addition the business will also be able to know about the business opportunities and risks better and can handle them better.