英国里兹大学论文代写:营销计划
由于欧洲社会已经充斥着大量的竞争对手和其他类似的产品，因此，我们不能忽视竞争对手的产品对我们的销售和净收入的影响。
预算收入表所示的净收入为负。这基本上意味着我们将失去我们的收入在扩张的第一年费用。因此，一个非常积极的营销计划必须做好准备，以节省我们的销售被削减竞争对手的产品。
基于损益表和现金预算，决定向欧洲扩张似乎不是一个有利的决定。由于现金预算的显示，我们的现金流动性将变成负。主要原因是第三及第四季的应收账款较第一及第二季的应收账款高。因此，提高流动性的现金收集机制，必须严格改善。除非我们确保减少信贷销售，否则我们将无法改善流动性状况。如果趋势如此，2017季度的第一季度和第四季度也会出现流动性不佳的状况。
此外，我们需要削减成本，如果我们想进入扩张。以目前的成本，我们将无法赚取利润的负净收入表示在预算净利润表。原材料、人工、制造成本等需要通过多种途径进行削减。例如外包和寻找其他供应商。
因此，目前的成本和其他决定，我们不能进入扩张到欧洲。为了去欧洲和扩大市场，我们需要采取一定的步骤，如削减成本。此外，欧洲的经济表现和市场表现的直觉必须纳入到我们的股票表现出有。
股票的表现是重要的，因为它有助于借入资金，对公司的流动性产生积极的影响。市场表现具有重要的作用，因为如果市场表现良好，只有投资者会有兴趣采取上市公司的股份。
英国里兹大学论文代写:营销计划
As the European society is already flooded with lots of competitors and other similar products, therefore, we cannot ignore the impact of competitors’ product on our sales and net income.
The Net Income shown by the budgeted income statement is negative. This essentially means that we will be losing our revenues to expenses in the first year of expansion. Hence, a very aggressive marketing plan has to be prepared in order to save our sales from getting cut by competitors’ products.
Based on the Income statement and Cash budget, the decision of expansion to Europe seems not a favourable decision. As the cash budget is indicating, our cash liquidity will turn to negative. The major reason is that the account receivable in the third and fourth quarter is high as compared to that of first and second. Therefore, improving liquidity the mechanism of cash collection has to be improved rigorously. Until and unless we make sure that less credit sales are done, we will not be able to improve the liquidity position. And if the trends goes so the first quarters and beyond of 2017 will also come up with poor liquidity position.
Also, we need to cut cost more if we want to go into expansion. With the current cost, we will not be able to earn profits as indicated by the negative net income in the budgeted net income statement. The raw material, labour and manufacturing head cost need to be cut down through various other ways. For example outsourcing and finding other suppliers.
Hence, with the current cost and other decisions, we cannot go into expansion to Europe. In order to go to Europe and expand market we need to take certain steps such as cutting cost. Moreover, intuition on the economy performance of Europe and the market performance has to be incorporated to figure out the performance of our stocks there.
The performance of stock is important because it helps in borrow funds which has a positive impact on the liquidity of the company. The market performance has an important role because if the market is performing well only then investors would be interested in taking shares of the listed companies.