In the contemporary times, organizations try to find various means to ensure success and sustain in the dynamic environment. They need to assess the macro environmental factors and the internal paradigm to sustain. The companies need to develop a paradigm that would enable them to gain competitive advantage. Change resistance, management implementation, weak strategy implementation, management support, lack of support from the stakeholders leads to loss in momentum and a redundant strategy leads the people to resist change or causes the companies to face losses in the markets (Cooper, 2016). The key to sustenance is to develop a paradigm that would create momentum for a product. This strategy can be implemented by molding the ways in which people would think and act in the current systems. There should be feasible ways and systematic ways for the companies to develop strategy and align the stakeholders towards a shared vision.
The purpose of this analysis is to look into the possible pitfalls of a product sales and to find ways to gain momentum for a product or service deliverable.
The people like to emulate success and always be successful. This is a form of human nature. In the process the people like to continue a system that was once successful. They do not like to have a system in place where the company wants to experiments. The people prefer to have a system that was successful. This process of change brings insecurities to the people and they feel it is better to adhere to the system that enabled them to gain success in the past. Hence the management should create a new innovative futuristic vision where all the stakeholders are included. This will remove the innate fear of the system.
The ways to prevent the paradox is continual evaluation. This means that all the employee of the companies should look for ways for the companies to improve its process and look for ways to optimize resources. The company should have a method of ensuring that the people are aligned with the vision. The company should have a method of forming the adaptive cycle. The adaptive cycle is a system that is found to alternate between aggregation and transformation of the resources (Fréry, 2006). The companies should use the four tenets discussed in the adaptive cycle and formulate a system that would meet all the stakeholder requirements.