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英国论文查重:星巴克产品交付和消费者互动的优势

此外,该公司能够基于移动应用程序技术进行生产也令人兴奋。他们推出了一系列的创新竞赛和促销活动来吸引消费者。这使得消费者对该品牌产生了赞助。这也是公司发展全频谱消费群体的主要原因之一。差异化的产品交付和沟通也是公司获得市场优势的原因之一。它已经成为一个地方,与高质量的咖啡交付物在咖啡馆的设置。这种品牌传播模式是一个公司如何在市场中生存的典范。公司实施中存在一定差距;它只关注消费者的临时需求。星巴克仍然面临着来自当地咖啡店的激烈竞争,星巴克的模式是一种在世界范围内普遍存在的模式。

英国论文查重:星巴克产品交付和消费者互动的优势

因此,公司需要关注这一差距。不过,该公司在澳大利亚市场的表现一直不错。公司以消费者为目标,以独特的沟通模式与消费者互动,为消费者提供优质的产品。这些都使该公司获得了品牌赞助,并在澳大利亚失败的市场中得以维持。这个案例研究展示了公司通过关注消费者偏好和开发一个能够满足消费者需求的系统来获得优势的重要性。这说明现代企业要想在充满活力的市场中生存下去,就需要与消费者形成有意义的沟通。

英国论文查重:星巴克产品交付和消费者互动的优势

There is also excitement that the company is able to generate based on the mobile app technology. They introduce a number of innovative contest and promotions to entice the consumers. These enabled the consumer to develop patronage for the brand. This is also one of the main reasons for the company to develop consumer base across the spectrum. The differentiated product deliverables and communication also is one of the reasons for the company to gain leverage in the markets. It has become a place that is associated with quality coffee deliverables in a café setting. This branding communication model is an exemplar as to how a company can sustain in the markets. There are certain gaps in the implementation of the company; it only focuses on the interim needs of the consumers. The company still has to face the stiff competition from the local café and the model of Starbucks is a generic model that is practiced across the world.

英国论文查重:星巴克产品交付和消费者互动的优势

Hence this gap needs to be focused by the company. However, it has managed to sustain in the Australian markets. The company had targeted its consumer base, focused on interaction with the consumers using unique communication models and was able to offer quality products to the consumers. These enabled the company to gain brand patronage and sustain in the failed markets of Australia. This case study showcases the importance in which the companies can gain leverage by focusing on the consumer preference and developing a system that would meet the consumer needs. These shows that the companies in the modern times needs to form meaningful communication with the consumers in order to sustain in the dynamic markets.