Buyer power relies on several varied factors. UK’s retail market is a business place where indefinite suppliers meet limitless demand. These facts give huge power to customers because they can move quickly to some other company if they are not happy with Next Plc. The target group of Next Plc has essentially huge earning power because of the increasing income, advanced technical education and age group. Therefore the spending patterns must be watched to denote altering demands and purchasing trends (Cozens, 2000).
买方权力依赖于几个不同的因素。英国的零售市场是一个经营场所不定供应商满足无限的需求。这些事实给予巨大的电力客户因为他们能快速移动到其他一些公司，如果他们不快乐下PLC。目标组下PLC基本上巨大的盈利能力，增加收入，先进的技术教育和年龄组。因此，消费模式必须注视表示改变需求和购买趋势（-，2000）。
