Salesforce.com is a tool which is used in customer management software. It is basically a collection of web services that enables the companies to grow in terms of their sales and the interactions with their customers. Salesforce.com is made available in 1999 and it hosts many ways to help the company to expand its business and sales. It provides the interface to manage customer needs, requirements, feedbacks and various information that are related to sales, marketing, and customer support therefore the company can easily provide more satisfaction and happiness with the help of other ways by analysing information from the software (Piercy et al 1998).
Sales Force Automation is a software application which is utilized to produce sales leads, opportunities, address book, client’s information and a proper track for customer relations. This tool also allows the marketing people to categorise the market and the customers for the betterment of market sales and launch of a new product. With the help of this application, marketing people or top management people can have many useful reports with the collected which is required for further strategic and effective decisions for the company. This application allows integrating various other applications and segments which are geographically away and provides the collective information as well as up to date information as everything is available on the web servers. This gives an exact insight to the customers, their accounts, their information, their behaviour and the overall impact on the company. Sales Force Automation is required for not only large companies but also for small companies depending on the requirements and structure of the company.