Assignment First

  本篇英国论文代写-广告法案例讲了企业不应该对服务的标准、价值或等级做出任何虚假的模仿。他们应该在诚信和道德上努力,以确保他们履行承诺,他们的广告。诱饵广告是指针对特定商品或服务的特定商业建议。然而,有理由怀疑他们将无法满足这些要求。本篇英国论文代写文章由英国第一论文 Assignment First辅导网整理,供大家参考阅读。

  The company advertising campaign is in violations of the sections S19, S 20, S21, S22, S151, S 29(1)(a), S 29(1)(b), S 29(1)(g), S 29(1)(e), s 29(1)(f) and S 40. S18 is a broad law and it can be considered as a violation owing to the fact that so many other laws have been violated. The concept of bait advertising has been used in this case. Owing to this, the courts will assume that the company is using misleading and has indulged in unconscionable business or sales techniques. These would lead to the violation. S 19 of the law discusses about how the companies are willful in creation of deceptive ad. The false testimony provided by Linda and using of a different person image to show the impact of the products is in violations of the sections S 29(1)(a), S 29(1)(b), S 29(1)(g), S 29(1)(e), s 29(1)(f). This contravention can lead to a number of issues for the company. They need to immediately change the advertising and correct their mistakes. In the case of Australian Competition and Consumer Commission v Coles Supermarkets Australia Pty Limited [2014] FCA 634 and the case of Australian Competition and Consumer Commission v Coles Supermarkets Australia Pty Limited [2015], 330 has been provided to explain the ways in which the courts would determine the contravention of these clauses. Apart from this, the company is in violation of s40. S40 of the ACL discusses about the ways in which the company should not sell a product or goods without the authorization of the consumers. The false billing strategy for membership should also change. They will face losses and cannot get any payments from the consumers by selling their unauthorized goods or services. This is clearly explained in the S41 and S42 sections of the ACL. The company can face a liability of 1.1 million for each contravention and hence should change its marketing campaign. In the following analysis and research, there is detailed explanation of the following.

  Analysis and research

  Businesses should not make any false impersonation about the standard, value or grade of services. They should act in good faith efforts and ethically to ensure that they meet the promises that they advertise. Bait advertising is the concept when particular business advices about certain goods or services. However, there is reasonable doubt that they will not be able to meet the requirements. In these cases of falsified advertisement, the maximum penalties in the case of civil court are $220,000 for an individual and $1.1 million for businesses. There can be civil remedies such as damage claim, compensation or corrective advertising. Apart from this, the consumer protection agencies can also accept these court proceedings and issue notices to the concerned parties based on the mandated legislations.

  Some of the relevant laws pertaining to this case have been elucidated in the following. This has been divided into misleading conduct of the company, falsification of the product or service utility, and unfair sales techniques and the remedies for each contravention have been discussed in the section below.