Assignment First

英国论文代写哪个好:香奈儿的消费理解

目标消费者是意志坚强、独立自主、对品牌偏好有强烈看法的女性。香奈儿的女性消费者非常清楚自己想从产品中得到什么。他们喜欢独特的潮流和产品的微小细节。该品牌旨在满足其客户的这些独特需求。该品牌结合了过去的创意和品牌传承,塑造了自己的故事形象。这是在2012年实施的,在品牌中有更高的收入和销量。

英国论文代写哪个好:香奈儿的消费理解

该公司并没有完全放弃实体店,转向电子商务。公司坚持他们有忠实的消费者基础,他们坚持在商店里购买产品。这也是为了保持一种排他性的感觉,通过结合保守的价值观和包含当前的独特性。

公司以消费者对品牌的理解为目标,将叙事元素与品牌内容相结合。这些类型的增值商店增加了品牌形象的维护性。

英国论文代写哪个好:香奈儿的消费理解

The target consumers are strong-minded women who have independence and have strong views about their brand preference. The women consumers of Chanel know exactly what they want from a product. They like unique trends and miniscule detailing of the products. The brand aims to satisfy these exclusive requirements of their clientele. The brand combines the creativity and the brand heritage of the past to develop their story image. This was implemented in 2012 and there was higher income and sales that were observed in the brand.

英国论文代写哪个好:香奈儿的消费理解

The company has not completely abandoned the brick and mortar stores for the e-commerce. The company insists that they have a loyal consumer base who insists on buying products in store. This is also to maintain a sense of exclusivity by having a combination of conservative values and encompassing uniqueness of the present.
The company combined the narrative element with the content of the brand by targeting the consumer understanding of the brand. These kinds of value added stores add to the sustenance of the brand image.