苹果的策略可以主要进攻或主要是自我保护的,从一个到另一个变量随着市场条件和要求。这是因为,当前市场条件下充满了便携式多媒体和计算机产品。在市场上,竞争对手的几种运行其业务主要是影响苹果的领先地位,向苹果公司创建不同类型的挑战。也有用自己的具体公司的现状和市场环境(肯尼,2012)。从这个意义上讲,有尽可能多的竞争策略有公司试图竞争如安索夫矩阵、BCG矩阵和波特的通用策略。
Apple’s strategy can be mostly offensive or mostly self-protective, variable from one to the other as market conditions and demands. It is because; current market condition is full of the portable multimedia and computing products. In the market, several kinds of competitors are running their business which mostly affect Apple’s top position and create different types of challenges towards Apple. It is also useful to specifics of its own company’s situation and market environment (Kenny, 2012). In this sense, there are as many competitive strategies as there are companies trying to compete such as The Ansoff Matrix, BCG Matrix and Porter Generic Strategies.