Whole Foods Market是美国连锁超市，向顾客提供各种各样的食品，不含香料、甜味剂、防腐剂、色素和氢化脂肪。公司成立于1980年，总部位于美国德克萨斯州奥斯汀市。全食超市是美国第一家符合国家有机食品计划标准的认证食品商。它提供广泛的自然和有机产品，包括烘焙产品，咖啡和茶，杂货产品，海鲜和预制食品。它保证了产品的质量得以保持，从而保证了客户的健康和幸福。
The Whole Foods Market is a chain of American supermarket which is offering wide range of food products to its customers which are free from flavours, sweeteners, preservatives, colours and hydrogenated fats. It was founded by John Mackey in 1980 and it’s headquarter is located in Austin, Texas and United States. The Whole Foods Market is the first certified grocer of United States which complies with the National Organic Program standards. It is offering wide range of natural and organic products including bakery products, coffee and tea, grocery products, sea food and prepared foods. It ensures that the quality of the products is maintained so as to ensure the good health and well-being of the customer.
The focus of The Whole Foods Market is over the growth of the organic products. The Whole Foods Market has adopted differentiation strategy which focuses over the development of the brand image. The Whole Foods Market is relying upon the word-of-mouth recommendations and customer testimonials rather than the advertising and marketing. It is communicating with its customers using the Social media. It is offering discounts and other offers to the customers so as to cope with the increasing competition. Its motive is to open around 30 new stores in the year 2016. It is planning to take few steps so as to attain the objectives and these steps include increasing focus over the exclusive brands, increasing the promotional activities, investing in the technology platforms and digital strategies and cost restructuring. The Whole Foods Market is considering the expansion of the business geographically.