Expanded markets charmed many executives on taking decision for going global. A major advantage includes a decrease in the overall reliability of a company on its domestic and international market. For example, a decrease in the revenue from a domestic market may coup up in the overall revenue of a company, with an increase in revenue from an international market. In severe times of recession the company was unable to make a significant impact in the European markets, the overall sale was adjusted with an over-increased demand for the products in middle and south Asian region.
Natural resources supposed to be major factor among company’s enthusiasm for going global. A variety of products offered by the retailer for different kinds of people across the globe could possibly be a pivotal cause in going global for the reason to increase their market capital and profit. These companies then hire outside consultants from all over the world for reconstruction in order to meet financial crisis.