The publishing used to denote the print publication in the past decade. That had changed to online websites in the latter part of 1990s. However, after the advent of social media technology, this has been completely revolutionized in the society.
The publishing, intent to produce and broadcast information is found to vary based on the different kinds of online portals that stem from the social media platforms. Mass media such as television networks were once the main creators and produces of the content. This has changed dramatically in the current times.
The ease of publication has been clear owing to the advent of the social media technology. The news articles and credible information are some of the most shared content. The social media does not take over the mass media communication networks. Rather it has become a strong proponent through which the people are able to voice their opinions. The citizens are found to respond increasingly to the events such as election debates or a mediated event. There is a new dynamic that is forcing the people to become involved in the political communication to adapt. There is interplay between the conventional publishing and newer media logic that is used to reshape the power relation of the media actors and the public.