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英国论文代写推荐:英国航空公司营销计划

英国航空公司(BA)是全球最大的航空公司之一,在全球范围内运营超过183个目的地。它是世界上最古老的航空服务提供商之一,成立于1974年3月31日。就机队规模而言,它被认为是英国最大的航空公司,仅次于英国的易捷航空。2016年,产生的总收入英航£114.43亿,这使得它最好的利润收入的公司之一联合王国(BritishAirways,2017)。

本报告给出了英航的战略营销计划。为此,本研究提供市场审计即波特五力模型、SWOT分析和杵分析。它由SMART目标、营销组合、STP和CSR活动等组成,以表达对需要改进的领域的理解和推荐。这份报告是通过所有的书籍、期刊文章和在线报告等信息来开发的。

英国论文代写推荐:英国航空公司营销计划

1、市场营销审计

现状:2008年经济衰退后,航空业受到严重冲击,失去大量潜在客户,整体旅游业增长和利润下滑。

随着2009年的开始,这个行业正以每年大约8%的速度增长。随着国外节日的发展趋势,航空工业是市场上最繁忙的行业之一

2、行业内的竞争:从长远来看,几乎所有的公司都在以同样的基础为基础

但由于成本领先和服务成本较低(Statista, 2017),国内市场竞争激烈。

3、行业新进入者的潜力:随着许多亚洲国家在航空业的扩张,不仅在国内市场,而且在国内市场都存在着巨大的竞争。

阿联酋航空和亚洲航空等航空公司在国际市场的需求量很大,是潜在的服务提供商。英航高度依赖其他公司获得波音、飞机、燃料和餐饮服务。由于这些是航空工业的基本需求,因此它们总是具有成本优势和很高的议价能力

英国论文代写推荐:英国航空公司营销计划

British Airways (BA) is among the top airways in the world that globally operates over 183 destinations.
It is one of the oldest airline service provider of the world, founded on 31 st March 1974. In terms of fleet size of 273, it is considered to the largest and in terms of carrier, it is the second largest after easyJet in UK. In 2016, the total revenue generated by BA was £11,443million, which makes it one of the best profit earning companies of United Kingdom (BritishAirways, 2017).
This present report renders the strategic marketing plan for BA. For that purpose, this study furnishes the marketing audit namely porter’s five force model, SWOT analysis and PESTLE analysis. It comprises of SMART objective, Marketing Mix, STP and CSR activities etc. in order to present its understanding and recommended the area that needs improvement. This report has been developed via all the information present across books, journal articles and online reports etc.

英国论文代写推荐:英国航空公司营销计划

1.The Marketing Audit
Current Situation: After 2008 recession, the airlines industry was badly hit, losing a large number of potential customers, as the overall travel and tourism industry showed a decline in the growth and profit.
With the beginning of 2009, the industry is growing with a rate of approximately 8% per year. With the growing trends of foreign holidays, the airlines industry is among the busiest industries of the market
2. Competition in the industry: In the long haul, all most all the companies are prizing the same based as
But there is an intense competition in domestic market because of cost leadership and services at a lower prize (Statista, 2017).

3. Potential of new entrants into the industry: With the expansion of many Asian countries in the Aviation industry, there is a huge competition not only in the internal market but also in domestic market.
Emirates and Air Asia etc. are potential service provider due to their high demand in international market.
BA is highly dependent on other companies for obtaining Boeing, Airbuses, Fuel and Catering. As these are the essential and elementary need in the aviation industry, hence they always have a cost advantage and a high bargaining power.