In the past approaches, companies have focused on some form of corporate responsibility approaches . However, their goals and definitions were not with respect to social and environmental responsibility issues. They were more focused on how to help CSR work for the advantage of businesses as well. When the focus shifts from just corporate social responsibility to business objectives, then the actual goals of CSR might be lost. An Asia trade report on CSR reads that many companies in the Asian continent give back in the form of philanthropicdonations as they believe in sustaining the businesses in their boundaries.
This giving back venture is a positive one and communities set up volunteering attempts and more in order to support this in a more local way . More pioneering businesses understand what CSR means for their strategic growth and might employ it for increasing their competitive advantage. Responsible practices become interlinked with business advantage elements. Social, environmental and economic impacts are associated with productivity and profitability for the organization in a long run. However, this is not reason to believe that their CSR initiatives are not working. It has been identified that the CSR initiatives bring in real value for the business, too .