There exists a fundamental difference between selling and negotiation and several misconceptions exist about the term negotiation in general. In fact this brings us to the notion on what is negotiation. Negotiation is generally a fruitful discussion or bargaining to reach an agreement. In negotiation both the parties have a say in the scheme of things as they interests are also involved and the final outcome is related to them also (Oliver, 2005). In short the real parameters of the condition are agreed and it could be real or perceived. The basic process of negotiation is necessary to derive the best results. In simple terms if we don’t negotiate we are losing out on money or the final outcome. Price and value are the two major ingredients of the negotiation and if we focus on price the results are bound to come. It could be referred to pieces of instruments in a chess game where we need to discover our own pieces and find the counterparts. It could be also referred to as selling is a part of negotiation and good selling will definitely involve negotiation. Professionals will advocate this situation as it help in tightening the parameters and lead to a win-win situation (Denny, 2009).
有销售和谈判和几个误区的根本区别存在一般条款的谈判。事实上，这给我们带来了什么是谈判的概念。谈判通常是一个富有成果的讨论或谈判达成协议。谈判双方在事物的兴趣也参与其中，最后的结果是与它们相关的方案也说（奥利弗，2005）。在短暂的状态实时参数同意可以真实或感知。谈判的基本过程以获得最好的结果是必要的。简单来说，如果我们不谈判，我们失去的钱或最后的结局。价格与价值是谈判的两个主要成分，如果我们专注于价格的结果是必然会到来的。它可以被称为件仪器在一盘棋，我们需要发现我们自己的作品和找到同行。它也可以被称为销售谈判和良好的销售的一部分会涉及谈判。专业人士会提倡这种情况有助于紧缩的参数导致一个双赢的局面（丹尼，2009）。
