WORKING TITLE:
The title of this report is “Analysis of Starbucks’ Culture Marketing Strategy”
BACKGROUND INFORMATION:
NATURE OF WORK SUBMITTED:
The report has highlighted a few key areas which have resulted in the great success of Starbucks. All the tools of marketing which are taught to us in the course are evaluated in reference to Starbucks which has helped in the analysis of their marketing strategy. The report also includes the key issues and problems that Starbucks is facing which can cause them a great deal of problem in the future. Till the year 2009, there were 16,076 stores all over the world, from which 8,850 of them were company operated stores and 7,856 licensed stores.
AIMS AND OBJECTIVES:
The basic aim of our research is to figure out how what actually is Starbucks strategy and how have they been able to implement the strategy for such a long duration. We also want to know the recent accolades that Starbucks have achieved through this marketing strategy. We have taken the opinions of the consumers and the people who often visit the Starbucks stores, to actually figure out the needs and wants of a customer. This research also aims to find out the extent of the success that has come to Starbucks because of the marketing strategy of Starbucks.
工作名称：
本报告的标题是“分析星巴克文化营销策略”
背景信息：
工作性质提交：
该报告强调了几个关键的领域，导致了星巴克的成功。所有的营销都教给我们的工具在参考星巴克这有助于他们的营销策略进行了分析。该报告还包括星巴克面临这可以使他们在未来的大量问题的关键问题。直到公元2009年，有16076家商店遍布世界各地，其中8850人是公司经营的商店和7856个有执照的商店。
目的和目标：
我们研究的基本目的是找出究竟是星巴克策略和他们如何能够实现这样一个长时间的策略。我们还想知道，星巴克已经通过这种营销策略最近取得的荣誉。我们已经采取了消费者的意见和那些经常光顾星巴克店的人，来找出需要和客户要求。本研究旨在了解是因为星巴克星巴克的成功的营销策略的程度。
