The aim of this paper is to analyze the reasons for popularity of Primark in UK from the perspective of marketing mix. Marketing mix is very important thing for any business. Specially, in case of retail sector, marketing mix plays a vital role in deciding the profit of any company. The concept of marketing is referred to one of the divisions, whose function is to sell goods and services in one hand and on the other hand, the term describes a concept of holistic, market-oriented corporate governance to meet the needs and expectations of customers and other interest groups such as stakeholders. Thus, to understand the marketing development and marketing mix instruments to a management concept, the other functions such as procurement, production, administration and staff are needed to be included.
Aim and objective:
• Investigate Primark current marketing mix in UK.
• To analyse what benefits Primark gain from its marketing mix.
• To analyse how Primark keep its customers.
A Background of Primark in UK
This helped Primark establish itself in the British market properly (Primark, 2011). Its purchasing of premises helped over 100 businesses in UK. Primark’s sales grew steadily, so that the expansion could be traced for more and more stores in Europe. Today, Primark is the biggest string Irish fashion shops in UK.
本文的目的是分析从营销组合的角度Primark在英国流行的原因。营销组合是任何企业非常重要的事情。特别是，在零售部门的情况下，市场营销组合决定任何公司的利润起着至关重要的作用。市场营销的概念是指一个部门，其职能是一方面，另一方面销售商品和服务，指一个整体概念，以市场为导向的公司治理的需要和客户及其他利益团体等利益相关者的期望。因此，了解市场开发与营销组合工具来管理概念的其他功能，如采购，生产，管理和员工都需要包括。
目标和目的：
•调查Primark市场英国。
•分析什么好处Primark的增益从营销组合。
•分析如何Primark保持其客户。
Primark在英国的背景
这有助于Primark奠定自己在英国市场正确（Primark，2011）。其购买房屋的帮助在英国的100家企业。Primark的销售稳步增长，使膨胀可以追溯到越来越多的商店在欧洲。今天，Primark是最大的字符串的爱尔兰时装商店在英国。
