Assignment First

英国论文听证会:媒体资源和广告活动

这个项目所需要的媒体资源是Facebook上的横幅或展示广告、相关内容广告、社交媒体广告以及上下文广告。这次广告活动的主要资源需求是社交媒体和数字媒体工具。这个视频覆盖广告是由消费者自己为这个广告活动制作的。它找到了消费者的互动,基本上给了观众更多的自主权。


英国论文听证会 :媒体资源和广告活动

这项行动计划显然是在运动的初期阶段拟订的。该公司最初需要搜索营销或搜索引擎优化资源。这是为了让消费者在网上识别和了解活动。每点击付费是该活动需要的另一种资源。在线公关工具包括媒体提醒、社区参与和提升品牌形象。品牌的社会化媒体营销是指受众参与、品牌社会化媒体呈现的管理和网络病毒式传播活动的创造。它还需要基于行为目标和线下沟通的特定互动网站广告。公司还依靠消费者的口碑无形资源来打造品牌。该公司将创建一种集成的方法,并使用线上和线下资源的组合来接触消费者。


英国论文听证会 :媒体资源和广告活动

The media resources that were needed for this project were the banner or display ads in Facebook, related content ad, social media ads and also contextual ads. There was a combination of these ads used. Primarily the main resource requirement for this ad campaign was the social media and the digital media tools. The video overlay ads were made by the consumers themselves for this ad campaign. It had sought out the consumer interaction and basically given the audience more autonomy.


英国论文听证会 :媒体资源和广告活动

The action plan was clearly developed during the initial phase of the campaign. The company would have initially required the search marketing or Search engine optimization resources. This is for the consumers to identify and find out about the campaign online. The Paid per click is another resources that would have been needed by the campaign. The online PR tools that has been done were the media alerting, community participation and improving the persona of the brand. The social media marketing of the brand is the audience participation, management of the social media presence of the brand and creation of a viral campaign online. It would have also needed interactive site specific ads base don behavioural targeting and also offline communication. The company had also depended on the word of mouth intangible resource of the consumers to build on the brand. The company would have created an integrated approach and used a combination of online and offline resources to reach out to the consumers.