随着互联网的发展，记者所扮演的角色和社交媒体的状态不断发生变化(herda et al.， 2012)。社交媒体最终改变了记者的工作方式，同时分享了他们的内容，并与公众和公共关系专业人士进行互动。不再有更多的读者需要为报纸付费来获取最新事件的信息。这可以通过在新闻工作者承认之前分享网上故事来看到。正因为如此，传统的新型企业，随着传统的共享方式开始遭受巨大的冲击。相反，记者已经开始转向社会媒体收集信息，寻找来源和参与群体的观众(Alejandro, 2010)。
虽然一些媒体专业人士在日常生活中很快就接受了社交媒体，但持怀疑态度也非常重要。不管这些不同层次的观点如何，大多数记者对于社交媒体如何影响职业都有类似的看法。大多数记者的基本信念是，社交媒体最终会破坏新闻业的传统价值观。值得指出的是，总体而言，记者似乎并没有越来越多地接受社交媒体(Husain et al.， 2014)。尽管新闻工作者不接受这种演变，但在当今由互联网驱动的世界，它是一种必要和有用的工具。
With the evolution of internet, the role played by journalists and the state of social media has been experiencing a flux constantly (Hermida et al., 2012). Social media has ended up transforming the way work is done by journalists, while sharing their content and interacting with the public and public relations professionals. No more audiences have to pay for the newspaper to access information about the latest event. This can be seen by the sharing of online stories prior to the acknowledgment of journalists. Due to this, traditional businesses of new, along with traditional methods of sharing have started to suffer massively. Rather, journalists have started to turn towards social media for gather information, finding sources and engaging with the group of audience (Alejandro, 2010).
While some professionals of media have been quick for the adoption of social media on daily basis, being skeptical is also very important. Irrespective of these different levels of opinion, majority of the journalists have similar views regarding how the profession is affected by social media. The fundamental belief of majority of the journalists is that social media ends up undermining the traditional values of journalism. It is worth stating that on the whole, journalists do not appear to embrace social media increasingly (Husain et al., 2014). Though journalists do not embrace this evolution, it is a necessary and useful tool in the current world driven by the internet.