Assignment First


由于本报告将说明收入管理的运作,所以定义收入管理是有用的。 Jones(2000)的收益管理也被称为收益管理,作为相应的需求和供应的必要工具,将客户分成不同的部门,根据合规情况向各部门分配和分配部分设施,从而提高酒店收入。 Thrane(2007)甚至将收入管理解释为定价计划和信息系统的功能,以便在恰当的时间以合适的成本为精确的顾客分配正确的设施。

收益管理是一个完整的程序,可以看起来像一个强调费用和增加收入的财务方法。 RMS需要更简单的处理数据和调节点(Weatherford,L.R.1997)。根据作者的理由,收入管理需要有竞争标准,产品定义,商业机动,有意定价,坚持预测和交付渠道管理。


如上所述,某种形式的收益管理可能在酒店业实施的几种策略中起着重要的作用;虽然这样的策略可能不被视为酒店的收益管理或与正式的RMS相关联。例如,故意决定某些折扣率刚好可以获得的情况下,如果住宿包括一个星期六晚上,则是收益管理方法,然后根据预测的住宿情况得出结论,下个星期六同样的价格是不可能获得的晚上是RM方法(Ingold,A。和Lee-Ross,D.1999)。酒店内策划战术的团队与实施该策略的团队之间的联系是主要关注的 – 没有明确的联系,策略可能会相互冲突,从而造成不成功的结果!


As this report will illustrate operations of revenue management, it is functional to define the revenue management. Jones (2000) located revenue management also known as yield management as an imperative tool for corresponding demand and supply by segmenting customers into various segments depending on their compliance to disburse and allotting partial facility to the various segments in a manner that boosts hotels revenues. Thrane (2007) even explained revenue management as the function of pricing planning’s and information systems to assign the right facility at the right cost to the precise customer at the right time.

Yield management is an entire procedure that could be appears like a financial approach which emphasizes on outlay and boosting revenue. RMS entails much more simply just crunching numbers together with regulating points (Weatherford, L.R. 1997). According to author justification, revenue management entails competitive criteria, product definition, business manoeuvring, deliberate pricing, insist forecasting, and delivery channel management.

Developing a Revenue Management Culture

As explained above, yield management in some form perhaps plays an important part in several strategies implemented in hotel industry; though, such strategies might not be regarded in the hotel as yield management or associated to a formal RMS. For instance, deliberately deciding that some discount rates are just obtainable in case the stay comprises a Saturday night is a yield management approach, and then concluding that, depending on the prediction of lodging, the same price won’t be obtainable at all next Saturday night is a RM approach (Ingold, A. and Lee-Ross, D. 1999). The connection among the teams within a hotel that plan the tactics and the group that implement that is of main concern—devoid of a defined connection, strategies might clash, ensuing unsuccessful outcomes!