CCF的另一个重要策略是动员澳大利亚人民，在普通民众的支持下，发出共同的声音，反对化妆品公司对动物的残忍行径。因为这项运动符合澳大利亚人对动物仁慈的普遍看法。已经看到，绝大多数澳大利亚公民反对动物实验的新成分或化妆品产品。这些人完全支持禁止在澳大利亚市场销售新的动物实验化妆品(CFF Join or Donate, 2013)。因此，CFF寻求他们的支持，通过将越来越多的人与其事业联系起来来加强自身。
Another important strategy of CCF is to mobilise the Australian people and raise a collective voice with the support of common people against the cruelty being done on the animals by cosmetic companies. Since the campaign corresponds to the common Australian view of mercy towards animals. It has been seen that overwhelming number of Australian citizens are in opposition of animal testing of new ingredients or cosmetic products. Such people completely extent their support for the ban of the sale of newly animal-tested cosmetics in the Australian markets (CFF Join or Donate, 2013). CFF therefore seeks their support to strengthen itself by connecting more and more people to its cause.
The integrated strategy map for CCF could be seen by the way that it manages its affairs to achieve its organisational objectives. The CCF strategizes to persuade the Australian Government to put a ban on the sale of cosmetics which contain newly animal-tested ingredients or which are newly tested on animals. The well laid down strategies help the campaign to work in a streamline manner to achieve its objective. A strategy map assists the campaign to stay focused and not to lose sight of the goals. Since the issue of cruelty on animals is much larger, CCF has chosen to fight against the animal testing of cosmetics or cosmetic ingredients. Strategy map allows CCF to reach its objectives in a systematic way.