There are a number of challenges involved in the process of international marketing for any of the organisations in the world. The organisations need to overcome these challenges to ensure that the process of international marketing is a success for the particular product range of the organisation. The corresponding organisation in turn requires sufficient amount of knowledge of various information regarding the marketing environment of the international market. The challenges in the process of international marketing process also define the importance of the information regarding the marketing environment of the international market. This section describes the various challenges in the process of international marketing and the importance of information of the marketing environment of the corresponding international market to overcome those challenges.
- The political condition of the international market in which the organisation is trying to initiate its business operations is one of the biggest challenges for the organisation. The organisation requires relevant information regarding the ruling political party in the international market to plan its various marketing activities. The lack of suitable information may cause the organisation to lose the support of the ruling political party, which in turn make the process of international marketing of the organisation a failure (Burgel, 2000).
- The government of different countries around the world have different policies, laws and regulations for the various business operations of the foreign organisations. The organisation should be clear regarding all the laws and regulations of the corresponding international market related to the marketing activities of the foreign organisations. The lack of knowledge of these laws and regulations causes the international marketing process of the corresponding organisation to be a failure.