As far as the digital marketing approach of MINI is concerned, it is more close to using intelligence wisely to drive performance. The company creates database and communicates with customers through digital communications. The purpose is to create loyalty communications with a smile with MINI owners; involving involvement and feedback; to have these communications passed on by word of mouth to company prospects in order to increase repurchase rates. MINI to greater degree comes out successful in its approach of digital marketing of using intelligence wisely to drive performance. This is certified by the fact that in 2009 MINI and its advertising agency won the Gold award in the Institute of Direct Marketing’s annual awards. The award was for their use of word of mouth to create loyalty amongst its consumers, through creating a series of uneven surprises to remind owners that driving a MINI car is a whole lot of fun and to cheer fun, participation and interaction. Acting in this direction, three email messages were created, every enclosing a game to be played by the receiver. The campaign was an enormous success with high rates of achievements.
至于迷你数字营销方式而言，它更接近于明智地使用智能驱动性能。本公司创建数据库并与客户通过数字通信的通信。目的是创造与小业主微笑忠诚通信；涉及的参与和反馈；有这些通信通过口碑公司前景为了增加回购利率。迷你更大程度是成功的在其明智地利用智能驱动性能的数字营销的方法。这是通过在2009个小型和广告代理的直接营销的年度学院荣获金奖认证。该奖项是他们使用的口碑建立忠诚度的消费者，通过创建一系列不均匀的惊喜提醒业主，驾驶一辆迷你车是很多的乐趣和快乐的乐趣，参与和互动。在这个方向，三的电子邮件被创造出来，每一个封闭的游戏是由接收器发挥。活动率高的成就，一个巨大的成功。
