Globalization has shrunk the world and today organization from one nation has started doing business with other nation. Doing business between nations have become common in today’s age, however, there are some considerations that both nations that involve in a business in order to make the business succeed in the long run. This study discusses in detail the constraints, opportunities, risks and challenges involved in a company belonging to the food processing sector in US conducted business in India.
1.1 Indian business culture
And it is these cultural distinctive that makes India a challenging country in which to do business. The major concept to gain attention is that India does business through relationships. Arranged marriages, extended family, the relationships between business and family, interdependence of culture, work, life and religion are some of the major examples. Perhaps sense of humor makes it simpler to maintain perspectives when dealing with composite and numerous regulations and laws which rules business in India. In Indian business government regulations denotes formal procedures which is always critical transactions of business and there is several red tape to struggle with. Achieving approval of government can take huge amount of time. It is necessary to admit tough intergenerational shift in business culture in India.