Promotion:Promoting businesses also require new strategies to develop the relations with the customers and giving the information about the company’s products and services. JetBlue has now started a customer loyalty program, discount programs, connecting flights program, and other hotel and car booking services on the cheaper prices. JetBlue has created a group of flyers which helps in promoting the airline services of the company. JetBlue focuses on the diverting the attention of the customers towards its JetBlue services. Referral programs, employee mention system are also the some important promoting factors. Also the web advertising, digital marketing, campaign etc. includes under the promoting services. This approach helps the company in increase the company’s profit margin.(Ross, Glenn et al, February, 2007)
The above marketing mix for the JetBlue indicates that all the four factors for the marketing system are necessary. Mainly the pricing and products parts are the most important factor because it will decide the approach of the customers towards the products and services of the company.