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英国通信学论文代写:社交媒体

根据Howard Greenstein -社交媒体俱乐部纽约,“社交媒体是在线技术和做法,人们用它来分享内容,意见、见解、经验、观点与媒体本身。他们是社交活动的媒介。你可以告诉社交软件,因为你自己使用没有乐趣-一个没有朋友连接的帐户没有价值。
根据Ann Handley -市场营销教授,以内容规则C.C. Chapman作者,“社交媒体是一个不断增长和不断变化的在线工具和玩具的收集、平台和应用程序,使我们所有的互动和分享信息。它既是网络的结缔组织,又是中性网。
这两种社会网络的定义在某种程度上是相似的,因为两个作者都同意,它们是个人互动的平台,并在任何问题上提供他们的观点和见解。在这一点上,两位作者的定义略有不同,因为霍华德说,社交媒体的正常运作需要有积极参与的个人,因为他们与世界各地的朋友和公司有联系。另一方面,安则认为,社交媒体是连接个人与外部世界之间的组织,但它也是一个神经网络的网络,个人可以搜索自己需要的信息而不与他人或不积极参与社交网络,甚至相互作用。
为了解决这个问题,该公司使用了一个想法:用吉百利的牛奶块在脸谱网上制造一个巨大的拇指。然后围绕着它发起了一场运动,为该公司提供了40000名脸谱网粉丝,约350000人积极参与竞选活动。人们只会对行为的结果作出反应。吉百利理解这个事实,及时回应了自己与巧克力脸谱网拇指使用他们为人们提供了理由与品牌互动(还行吧,2009,pp.357-365。)。通过参与人们的活动,他们试图通过参加竞选活动来了解自己所获得的东西。如果在行动完成期间发生了什么事情,那么用户将积极参与解决问题。公众的反应不是为了价格,而是思想之外的反应。

英国通信学论文代写:社交媒体

According to Howard Greenstein- Social Media Club-NYC, “Social media are the online technologies and practices that people use to share content, opinions, insights, experiences, perspectives and media themselves. They are media for social interaction. You can tell social software because it is no fun to use by yourself- an account with no friends connected has no value.”
According to Ann Handley- Marketing Profs, Author with C.C. Chapman of Content Rules, “Social media is an ever-growing and evolving collection of online tools and toys, platforms and applications that enable all of us to interact with and share information. Increasingly, it’s both the connective tissue and neutral net of the web”.
Both the definitions on social network up to some extent are similar to each other as both the authors agree that they are platforms for individuals for interaction and provide their views and insights over any issue. At one point there is a slight distinction between the definitions provided by the two authors as Howard says that for social media to work properly needs individuals with active participation for being connected with friends and companies worldwide. On the other hand Ann is of the view that Social media is both a connecting tissue between the individuals and the outside world but it is also a neutral net of the web where individuals can search the information of their needs without even interacting with others or by not taking active part in social networks.
To deal with this problem the company used an idea of building a giant thumb as of Facebook with pieces of Cadbury Dairy Milk. Then the campaign was built around it that provided the company with 40,000 Facebook fans and around 350,000 people taking active participation in the campaign. People will only respond to acts if they are provided with the result for their actions. Cadbury understood this fact and timely responded to it by making best use of Facebook Thumb with their chocolate and they provided people with a reason to interact with their brand (Mangold, 2009, pp.357-365.). By involving people they try to indulge and understand what they have got by taking part in campaign. In case if something happens in between completion of action then the users will take active part in resolving the issues. The reaction of public is not for a price it was the reaction of outside the box thinking.