As mentioned earlier, Macau is an amalgamation of eastern and western cultures. Due to its unique mixture of European and Asian architecture, huge numbers of tourists from all over the world are attracted towards this city. Due to focus on gambling and gaming industry, Macau is often referred as ‘Monte Carlo of the Orient’. Apart from gambling and gaming industry, tourism industry in Macau also comprises of various hotel, catering and land transportation and recreational activities. With population more than 600,000 Macau received approximately 22 million visitors in 2008 which continues to grow over a period of time. It will not be wrong to assume that currently Macau is one of the Asia’s fastest growing tourism destinations. Despite of the fact that its total area is only 29.7 km2 in size, yet Macau is home to Asia’s largest convention and exhibition centre (Gu, 2004:89-96). It presents a perfect blend between heritage, culture and modernism with rich traditions from Chinese and Portuguese cultures. Macau’s tourism industry apart from being focused on gambling industry, also offers diversified products to its business tourism visitors and incentive travellers. That is why there is sustained surge in designer shopping, luxury hotels and resorts.
Macau in general receives tourists from countries such as China, Australia, Europe and various other part of Asia. Most of these tourists are either leisure travellers, or are on certain business based trips to the city. After Las Vegas, Macau is one of the most popular gambling centres in the world, thus visitors visit this place to be a part of this experience offered by Macau. Apart from visitors focused on gambling, there are also a number of visitors who visit Macau to indulge in luxury shopping and other recreational activities. Thus with its diverse entertainment offering Macau has fast grown as a major tourist attraction in the region (Ung & Vong, 2010: 157-168).