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英国作业代写:树立品牌是高品质产品的现有意识

公司需要与印度当地居民建立社区互动,与品牌建立有意义的互动。要想提升品牌价值,就必须有整合的营销传播,在线上和线下的促销活动中都要与人沟通。

在印度市场,人们寻找品牌的质量,依靠同行的推荐来对一个特定的品牌做出评价。通过开发基于口碑营销的营销推广活动,并将重点放在本地促销或社区发展上,会为产品积累积极的品牌形象。公司需要树立品牌是高品质产品的现有意识,并确保他们关心社会大众。目标受众希望从一个品牌购买产品,该品牌将解决质量问题,并确保社区在这种模式中受益。

英国作业代写:树立品牌是高品质产品的现有意识

奥迪独特的价值主张是专注于奢侈品牌和德国制造优势。通过驾驶这款车,提升了消费者的社会价值,并对拥有奥迪感到自豪。公司目前的存在并没有充分利用这些特点。他们没有有效地与目标消费者沟通。他们建立了一个基于独特和优质的品牌价值。这往往会疏远消费者基础,因为它被误解为是一个非常独家的品牌,公众无法访问。这种排他性往往会疏远目标受众。目标受众想要一个更有意义、更能满足个人需求的品牌。

英国作业代写:树立品牌是高品质产品的现有意识

The Company needs to create local community interaction with the people in India to create meaningful interaction with the brand. To increase the value of the brand, there must be integrated marketing communication that is designed to connect with the people both in the online and offline promotions.
It has been determined that in the Indian market the people look for quality of the brand and depend on the recommendations from the peers to make estimation about a particular brand. By developing marketing promotions based on the word of mouth marketing and focussing on the local promotions or community development, there would be positive brand image garnered for the product. The company needs to foster the existing ideology that the brand is of superior quality products and ensure that they care about the people in the community. The target audience wants to buy from a brand that would address the quality and also ensure that the community is benefitted in this paradigm.

英国作业代写:树立品牌是高品质产品的现有意识

Audi’s unique value proposition is to focus on the luxury brand and superior German Manufacturing. By driving this car, the consumer social value is elevated and there is a sense of pride in ownership of Audi. The company’s current presence does not fully utilize these characteristics. They are not communicated effectively to the target consumers. They have built a brand value based on its uniqueness and premium quality. This tends to alienate the consumer base as it is misconstrued to be a very exclusive brand that is not accessible to the public. This exclusivity can tend to alienate the target audience. The target audience wants a brand that is more meaningful and individually meet their needs.