The program received ethical approval from Human Ethics Committee in New South Wales and Aboriginal Health and Medical Research Council. It is assumed that the “Give up the Smokes” is the appropriate program to support indigenous Australians to quit smoking.
Just designing an efficient anti-smoking course is not enough to rid indigenous people of their smoking problem. It is very important to make smokers aware of the threats caused by smoking in order to make them quit. Spreading awareness and attracting the maximum number of smoking addicts to join the GUTS campaign are the highest priorities of the organizers. Social marketing has been implemented to make the GUTS campaign effective. The social marketing strategy works with the intention to engage the smokers with the endeavor to address the issues related to smoking (Kotler, 2002). Hence, it should aptly connect with the people and crowd in question, apart from upholding the issue for the public to take note of (Amineh, 2007). An ideal social marketing campaign should cater to the target parties, in this case, the people addicted to smoking (Walton, 2004). Galambila Aboriginal Medical Service and MNCDGP have taken a lot of steps to ensure that the GUTS campaign successfully integrates a huge number of smoking addicts into the anti-smoking program. In order for a quit smoking program to work, the addicts must realize the negative impacts and should be worried about their health. This can be achieved by social marketing. Social marketing has been used extensively to attract people to join GUTS and stop smoking.