The company specializes in clothing and accessories at low prices. The majority of garments sold are manufactured exclusively for the group, but also sold out of season garments from other brands (McDougall, 2009).
Literature Review
The preliminary approaches to the definition of the marketing mix (the marketing strategy) are the internal/external diagnostics of the company, market segmentation, positioning of the brand and each of its products or services. Diagnosis leads to the definition of objectives in terms of segmentation of the market, which will allow the company to consider some sources of sales volume. The definition of a position within the segment will feed the image of the company. The marketing mix was introduced essentially by Jerome McCarthy (1960), and was widely popularized by Philip Kotler who established the 4 so-called Ps. These four policies define the product and its wider implications in business plan:
a) Product: The product policy (choice of product range: range of depth, width range, etc.). The word product is used in the generic sense and also includes services in the post-industrial society. It represents more marketing offers.
b) Price: The pricing policy (e.g. skimming, penetration, price acceptability, profitability, etc.)
c) Place: The politics of distribution (choice of network and channels of distribution, power of sale, etc.). The distribution also includes the Electronic Commerce.
本公司专业从事服装和配件的价格低。服装销售的大部分是专门为集团生产，而且还卖出了季节的服装与其他品牌（麦克杜格尔，2009）。
文献综述
对营销组合的定义的初步方法（营销策略）的内部/外部诊断公司，市场细分，定位的品牌，它的每一个产品或服务。在诊断导致的市场分割的术语来定义的目标，这将使公司考虑销量一些消息。段内的一个位置的定义将饲料公司的形象。市场营销组合是由杰罗姆麦卡锡介绍（1960），并被广泛推广由菲利普科特勒创立了所谓的4 ps。这四项政策定义产品及其广泛影响的商业计划：
一）产品：产品策略（产品范围：选择范围的深度，宽度范围内，等。）。字的产品用于一般意义上，还包括在后工业社会服务。它代表了更多的营销提供了。
B）价格：价格政策（例如略读，渗透，价格的可接受性，盈利能力，等。）
C）地点：分配的政治（网络和分销渠道，选择销售权，等。）。分布还包括电子商务。
