Its other major competitors include Marriott International, the Hilton Group, Accor, Choice Hotels, Best Western, Starwood Hotels and Resorts and Carlson. While all the competitors have been focusing on capacity expansion, the strategy of the Accor group demands considerable attention as it is leveraging its brand value to tap the untapped potential of the budget and the economy sections of the consumer market which are proving to be beneficial for the company on an aggregate basis. As the forces of recession continue to haunt the global economy, consumers are witnessing a decline in their disposable incomes which has translated into reduction of the levels of discretionary expenditure. During such times, offering customers what they desire for (which is not a primary need) at affordable rates has been a major factor that has contributed to the growth of Accor.
另一个主要的竞争对手包括万豪国际酒店，希尔顿酒店集团，雅高，选择酒店，最佳西方，喜达屋酒店及度假村，卡尔森。虽然所有的竞争对手一直专注于扩大产能，在法国雅高集团的战略要求相当的重视，因为它是利用它的品牌价值开发预算的未开发的潜力和消费市场，这被证明是有利于公司汇总的基础上的经济截面。随着经济衰退的部队继续在全球经济中，消费者看到在他们的可支配收入已转化为自由裁量支出水平的下降下降。在这样的时代，为顾客提供他们所希望（这是不是一个主要的需要）承受的利率已经促成了雅高集团增长的一个主要因素。
