The society is woven in the ties of emotions and relationships bonded with very strong cultural ties and enthralling heritage. Family bonds are very strong with the male member of the family being the head and the decision maker. However, social set up is going through a radical change with single unit families outdoing the joint families and both man and woman highly educated and working. This leads to higher income and better standard of living. This has also given way to a lot of unmarried professionals leading a bachelor life or working couples not wanting to have kids. A lot of old couples are also staying alone away from their children. Such people find companionship and love in pets and they don’t mind paying extra for readymade food of world class standard. Pets of expensive breeds are a matter of pride these days and buying world class products and services for them is the latest fad. This is a promising sign for our product.