英语论文代写:零售商店的营销策略

今天为大家分享一篇优秀的essay范文-英语论文代写:零售商店的营销策略。本文讲述的是各个零售商店在市场上根据其所处的位置和业务细分,采取了各种策略。必须理解的是,有时这种策略可能是有益的,但大多数情况下,必须有合适的动态性来适应变化。大商店的策略更具有挑战性,因为小商店依赖于传统的零售商店策略,可能不会获益,这对Peter Alexander构成了挑战。如果需要更多更全的英语论文代写范文资料,请联系我们的客服。

客户体验:David Jones集团专注于通过改善客户体验来提升客户服务(Gopal, 2015)。该集团对员工进行了调整,重点将放在销售而非管理上。行政人员将大大减少。

英语论文代写商品管理:David Jones group确保了各大品牌在David Jones stores内部的突出位置的扩张(Bennett, 2015)。这样做是为了改变公司的零售形象,因为消费者更喜欢奢侈品的目标。

彼得·亚历山大的大多数竞争对手以百货店的形式经营。一些商店在购物中心,因此再次依赖于集体战略,以带来更多的顾客到商店(McArthur, 2013)。商店认为最受顾客欢迎的一种方式是提供不同的支付选择。

除此之外,英语论文代写大型商店也有在线存在收集客户的信息从他们的网站,分析他们和定制他们的产品和其他因素相应。分析顾客的浏览情况,并相应地对他们的零售店做出改变(Khan, 2016)。因此,他们巧妙地利用技术来了解客户的需求和品味。

Customer Experience: The David Jones group has focused on improving the customer experience to enhance the customer services (Gopal, 2015). The group has made changes to its staff wherein the focus will be on selling rather than administration. The administration staff will be reduced significantly.

Merchandise Management: The David Jones group 英语论文代写has ensured expansion of major brands at prominent position inside the David Jones stores (Bennett, 2015). This is done to transform the retail image of the company as customers preferring luxury products are targeted.

Most of the competitors of Peter Alexander operate as departmental stores. Some of the stores are in shopping centre and thus again are dependent on collective strategies to bring in more customers to the store (McArthur, 2013). One of the ways that has been considered by the stores to be popular amongst the customers is providing different payment options.

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