Competitive Strategy Analysis
Even NEXT and its US partner Sears are leveraging fashion to reach new customers. In 2010, Sears launched a new brand targeting younger customers called Lands’ End Canvas, which is available online and in 24 Lands’ End Canvas shops within Sears’ stores. The company has also collaborated with UK-based fashion retailers Next and French Connection to broaden its contemporary assortment. Sears has been the exclusive US online retailer of Next branded apparel, footwear, and accessories for men, women, and children since fall 2010, and of UK Style by French Connection branded clothing and accessories for men, women, and children since spring 2011. (Kumar, 2006)
CUTTING LABOR COSTS WITH OFFSHORE SOURCING
HOT TOPICS: SOCIAL MEDIA, LUXURY BRANDS
The use of smart mobile technologies can effect social change and influence purchasing behavior. While social media are still in the early development stages, we believe they will affect the apparel and accessories industry, as we discuss below. (Kumar, 2006)
Wikipedia defines social media as “the use of web-based and mobile technologies to turn communication into an interactive dialogue.” This includes a potential “network effect” of huge numbers of participants in the conversation, which has significant implications for business. The development of the web has supported new communication tools for consumers and companies alike.
竞争战略分析
甚至下一个和它的美国伙伴西尔斯利用时尚达到新的客户。2010，西尔斯公司推出一个新品牌，针对年轻客户称为土地结束画布，这是可在网上和24土地结束画布的商店在西尔斯商店。公司还与英国的时装零售商下和法国连接拓宽当代品种合作。西尔斯一直独占美国在线零售商下品牌服装，鞋类，和男人，妇女和儿童从配件，下降2010，和英国风格的法国连接品牌的男性，女性服装和配件，并自春季以来的2011个孩子。库马尔2006。
离岸采购降低劳动成本
热门话题：社会媒体，奢侈品牌
智能手机技术的使用会影响社会的变化和影响购买行为。而社会媒体仍处于早期发展阶段，我们相信他们会影响服装及配件行业，下面我们将讨论。库马尔2006。
网络的发展提出了新的通信工具，消费者和企业都。
