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作业代写:锡芥末酱在澳大利亚的市场战略

当现有的企业进入一个新的市场,他们必须意识到新的市场决定因素,为他们的企业抓住机会。市场标准对于理解市场营销的形式和所需的产品/过程策略也很有用。本研究报告是为锡芥的产品锡芥末酱制作的。锡芥末是一家总部设在北美的公司。锡芥被认为是评估其产品在澳大利亚的市场潜力,该报告提出了对其国内定位和澳大利亚市场所需的战略调整的评估。

滑芥末产品是专为春季使用的传统烧烤项目。它增加了烧烤食物的味道。该产品的目标客户是喜欢烧烤食品的北美消费者。


作业代写 :锡芥末酱在澳大利亚的市场战略

价格:283.5克(约9盎司)的售价为8美元,与亨氏芥末酱(Heinz mustard)等竞争对手相比,这个价格被认为有点贵。亨氏芥末酱的售价为2美元,约32盎司。

地点/分销:芥末酱可以在零售网站和网上销售,大多数竞争对手也这样做。

促销:这是2014年春季推出的一款新产品,预计会有一些较强的促销活动,直到市场形势确定下来。建议采用第二种标准化方法在澳大利亚市场上取得更好的效果,锡芥应保持其产品质量和成本。不过,它可以尝试通过当地零售商等渠道销售自己的产品,以便在一开始就提高品牌知名度。


作业代写 :锡芥末酱在澳大利亚的市场战略

When exists businesses enter a new market, they have to be aware of the new market determinants that holds opportunities for their business. The market criteria’s will also be useful to understand the form of marketing and product/process strategy that is required as well. This research report is prepared for Tin Mustard’s product Tin Mustard-Smooth. Tin Mustard is a company based out of Northern America. Tin Mustard is assumed to be evaluating the market potential for its product in Australia and the report presents an evaluation of both its domestic positioning and its strategy adaptations required for the Australian market.
The smooth mustard product is specifically designed for spring season for use in traditional grilled items. It boosts the taste of grilled items. The product targets the North American consumer who prefers grilled items.


作业代写 :锡芥末酱在澳大利亚的市场战略

Price: The price is 8$ for 283.50 grams (approximate 9 ounces) that is consider to be a little pricey compared to competitors such as Heinz mustard which sells at $2 for around 32 ounces.
Place/ Distribution: The mustard is available for sale on retail sites and online which most competitors of the product also do.
Promotion: This is a new product that was launched in spring 2014, and hence, it is expected to go on some strong promotional offers till the market situation for the favour is well established.It is recommended that the second choice of standardization would work better in the Australian market, and Tin Mustard should retain its product quality and costs. However, it could try selling its products through local retailers and more in order to create more brand awareness at first.