NEXT Plc is a luxury selling firm. The clothes are priced very highly and it is not possible for a middle class person to buy a clothing line from NEXT. Quality Management; compared to its counterparts, NEXT Plc. still could not achieve efficiency in managing the quality of its products. Lacks diversity; NEXT Plc. lacks diversity in its lineup of mostly new luxury lines. There is opportunity for NEXT to increase its sales internationally as they just opened its first dealership in mainland America in 2010. There are currently no dealerships in Europe at the present time either. With the majority of their customer base being an average, married male in his late forties, with a household income of $81,000 there are opportunities there to try to gain a larger share of the younger population and the female population of luxury brand owners. While the Brand of NEXT Plc. is recognized worldwide there is still the perception that NEXT Plc. customers are unshaven, rough and rowdy. NEXT Plc. is trying to improve this image by programs. NEXT Plc. should utilize the internet to change the image of NEXT Plc. customers. They could do this by publicizing the events and community service projects that customers and employees volunteer at within the community.
With NEXT Plc. opening its first store in mainland America there are great opportunities to expand sales in this market and other markets internationally. With NEXT’s brand and the expanding economy this is a great opportunity to expand its sales.