The strategic clock of Next Company consists of many diverse and complex strategies. At the first stage there is ‘No frills’ Next company at the beginning stage of its business had low price of good and low value addition to the quality of the goods. In the second stage that is low price stage the Next Plc. had improved its quality and the price was reasonably cheap which made the value addition of Next Plc. the third stage is the most important stage of ‘hybrid’ this is the stage where the survival of company is transformed into growth of the company. Next Company in its third stage gained momentum and was turned into a growing or developing company. Fourth stage of the clock is differentiation Next Company in this stage has made a revolution in the home shopping area. Fifth stage is of focused differentiation in this stage Next Company has introduced itself into new spheres of home ware and infant clothing. The sixth, seventh and eighth stage is of failure and our company in focus is a very well established company and these stages do not apply on it.