There are many reasons for the popularity of Primark in UK. The main reasons that have been found through this study are huge range of products and huge variety of each kind of products, attractive prices and discounts, excellent promotion strategy and Excellent store locations all over UK and huge number of stores, large retail area, evolving with time, online shopping option also. These things attract most of the customers to purchase various kinds of products from Primark. The price involves the contracting policy that covers all contractual terms (conditions) that are in connection with an offer at Primark. This includes the addition of policies such as discounts, bonuses, loans, and delivery and payment. It can be divided further into plan and bonus. Strictly speaking, therefore, contracting is a part of the pricing policy of Primark. It is generally the price and contracting which are of special importance when it comes to the price policy. The price includes all policy decisions that influence the price level and the way of pricing and enforcement at Primark. As a key aspect it may be noted that the prices at Primark always depends on the market, which consists of the components suppliers, buyers and competitors. However, in addition to this, the inevitable market orientation and the costs are taken into account, as Primark relies on its products to make profits. Promotion of Primark is an important aspect of its marketing mix and comes under the Communications Policy. This refers to the target and action decisions for the uniform design of all the relevant product information (Corporate Communications and Appearance).