COSTA COFFEE environment in the global market is very attractive among the consumers. The researches describes that more than 2.7 billion coffee cups are sold on daily basis by the consumers. By this it can conclude that COSTA COFFEE is considered the top coffee brand and the coffee is considered is the top five widely traded commodities in the world. In UK there are around 4650 Coffee outlets out of them there 1785 of COSTA COFFEE. Coffee outlets in the world almost acquire the 33 percent of all and the 40 percent of the total generated revenue from the market. The top three brands in Coffee sector are STARBUCKS, COSTA COFEE and CAFEE NERO. These three brands have number of outlets in UK and are the most famous players in Coffee chain. These almost have 85 percent of coffee sales world – wide and the generated revenue is around £1.3 billion (combined of all sales). It has been seen from the past few years that instead of economic downturn in 2008 the Coffee Industry is still growing rapidly.
PESTLE Analysis will explain the external environment and threats and opportunities present in the market.
Coffee is one of the top five commodities in the world. There are almost 30 countries which produces the coffee. COSTA COFFEE is consumes the best quality coffee. In developing countries like India the Coffee is produced at a large extent and also here the working conditions very much depend on the political situations.