From the detailed analysis of both the terms of selling and negotiation we can draw some fundamental facts. It is generally observed that a good sale will close itself and the need for negotiation arises when some fine tuning is required in the sale process. Selling is selling and has no process in the negotiation process. Selling is to focus more on the positive aspect of the products whereas negotiation involves systematic planning, listening and making proposals. The key is to understand when selling has concluded and negotiation begins. In short when negotiation begins selling has to be stopped. The settlement range when we enter the negotiation process is to be decided as this gives a lifeline process. The fundamental aspect of this it prevents us to make concessions to make the pressures of the moment. Developing a settlement range keeps us to counter the pressures that may mount in due course of time. Selling and negotiation are two sides of a coin and needs to take place on an even keel for a decision making process. Both are distinct terms and has its own share of pros and cons. Selling is simply make the sales of the product and if the sale enters the negotiation stage then the sales person has to focus more on the value rather than on the price. In fact if we lay stress on the value the results are bound to come. Before entering into any negotiation process a systematic method of operation along with a detailed plan needs to be incorporated. This has been the success story of the company Rolly Royce and it is achieved a substantial clientele because of its effective marketing strategy and negotiation skills.