This paper attempts to investigate the impact of online consumer review on online shopping of cosmetics in a holistic context. The study starts with an introduction of the international marketing, and its relationship with the online shopping in a brief manner, to better understand the objective of the study. The paper discusses different studies and most of them depicted that the excitement and sense of adventure that previously accompanied this endeavor has been greatly reduced as a result of access to information systems, which appear capable of monitoring each and every action that we take as a consumer within the developed economies. The review of such diversified studies has helped to better understand the impact of online consumer review on the online shopping of cosmetic products around the globe. The study concluded that the trend of online shopping of cosmetics have become a more common trend as compared to previous age, however, there might be a positive or negative impact on online buying decision with reference to the online reviews on different blogs and social networks.