Microsoft grew by modifying programming language BASIC for other computers (Shagfer, 2004a). Company’s ongoing success and growth is the result of integration, innovation and technological development. Innovation has been considered as one of the major strategies of the company with respect to gain maximum from the increasing demand of technological products in the market. Computer software/hardware, digital distribution, consumer electronics, automotive software, IT consulting, entertainment, online promotion or branding, and customized products for retailers, and effective customer care services were identified as focus market strategies to meet the current demand and gain competitive advantages.
Product differentiation was the most powerful and competitive business strategy for Microsoft Corp. MS-DOS was introduced to compete with Apple Macintosh operating system (Kimberly, W., 2003)and in 1993, introduction of Windows NT made company’s entry in the mainframe and large networks segment of the industry. This product has given a tough competition to (Shafer, 2004a).
This paper will focus on business strategies of Microsoft Corporation and evaluate various external and internal factors that affect the company’s managerial decision making process.
Microsoft’s organizational structure and management system on the other hand has been considered as the strongest element of company’s success. Hiring the smartest, skilled, experienced person for specific task has provided an exceptional workforce. Effective leadership skills and managerial abilities of the line managers has been focused on improving process and make it moving with the best result (Anton, 2011). Bill Gates, had stated that the company don’t have non-technical managers trying to make technical trade-offs