Microsoft grew by modifying programming language BASIC for other computers (Shagfer, 2004a). Company’s ongoing success and growth is the result of integration, innovation and technological development. Innovation has been considered as one of the major strategies of the company with respect to gain maximum from the increasing demand of technological products in the market. Computer software/hardware, digital distribution, consumer electronics, automotive software, IT consulting, entertainment, online promotion or branding, and customized products for retailers, and effective customer care services were identified as focus market strategies to meet the current demand and gain competitive advantages.
Product differentiation was the most powerful and competitive business strategy for Microsoft Corp. MS-DOS was introduced to compete with Apple Macintosh operating system (Kimberly, W., 2003)and in 1993, introduction of Windows NT made company’s entry in the mainframe and large networks segment of the industry. This product has given a tough competition to (Shafer, 2004a).
This paper will focus on business strategies of Microsoft Corporation and evaluate various external and internal factors that affect the company’s managerial decision making process.
Microsoft’s organizational structure and management system on the other hand has been considered as the strongest element of company’s success. Hiring the smartest, skilled, experienced person for specific task has provided an exceptional workforce. Effective leadership skills and managerial abilities of the line managers has been focused on improving process and make it moving with the best result (Anton, 2011). Bill Gates, had stated that the company don’t have non-technical managers trying to make technical trade-offs
微软是通过修改其他计算机编程语言的基本（shagfer，2004a）。公司的持续的成功和发展是整合的结果，创新和技术发展。创新是相对于来自市场的技术产品日益增长的需求中获得最大的公司的主要策略。计算机软件/硬件，数字分配，消费电子，汽车软件，咨询，娱乐，网上推广、品牌和零售商，定制产品，有效的客户服务被确定为重点的市场策略，以满足当前的需求和获得竞争优势。
产品差异是最强大的和有竞争力的微软公司MS-DOS经营策略引入到苹果的Macintosh操作系统的竞争（金佰利，W.，2003）和1993，NT在主机和行业的大型网络公司的进入Windows的介绍。本产品已激烈的竞争（Shafer，2004a）。
本文将重点对微软公司经营策略和评估各种外部和内部因素影响公司的管理决策过程。
另一方面，微软的组织结构和管理体系已被视为企业成功的最强的元素。雇佣最聪明，熟练，经验丰富的人为特定的任务提供了一种特殊的劳动力。有效的领导能力和管理能力的生产线管理人员一直致力于改进工艺，使其具有最佳的结果移动（安东，2011）。比尔盖茨，曾表示，公司不必非技术管理人员试图让技术的取舍
