Customer relationship management: (The B2B battle:CRM Vs B2B) The industries also need to take the marketing tool of customer relationship management seriously and provide proper focus to it. The CRM helps the organization to focus on the needs and the requirements of the customers. The CRM must ensure that the products and the services offered by the organization are proper response to the changes in the aggregate customer behavior pattern. The automobile industry also need to provide proper maintenance and after sales service to ensure good CRM. The study will help us ascertain the various marketing strategies that should be employed by the auto mobile sector players to develop new market segments and to attract more number of the potential customers. Sales promotion is a marketing tool which is used by the organization to ensure that the sales of the organization are promoted. The promotion of the products and the services are surely bound to increase the sales and hence the profits for the automobile organization. Sales promotion schemes can also be used by automotive industry to promote the launch of the new vehicles and the automobiles by the organization. The email address of the employees of the organization is used to make the B2B communication. Hence it is very important that the email address of the employees is professional and carry the reference of the organization. These simple and small things can make big change in the long run and hence should not be neglected by the organization.