Literature Review
Customer relationship management: (The B2B battle:CRM Vs B2B) The industries also need to take the marketing tool of customer relationship management seriously and provide proper focus to it. The CRM helps the organization to focus on the needs and the requirements of the customers. The CRM must ensure that the products and the services offered by the organization are proper response to the changes in the aggregate customer behavior pattern. The automobile industry also need to provide proper maintenance and after sales service to ensure good CRM. The study will help us ascertain the various marketing strategies that should be employed by the auto mobile sector players to develop new market segments and to attract more number of the potential customers. Sales promotion is a marketing tool which is used by the organization to ensure that the sales of the organization are promoted. The promotion of the products and the services are surely bound to increase the sales and hence the profits for the automobile organization. Sales promotion schemes can also be used by automotive industry to promote the launch of the new vehicles and the automobiles by the organization. The email address of the employees of the organization is used to make the B2B communication. Hence it is very important that the email address of the employees is professional and carry the reference of the organization. These simple and small things can make big change in the long run and hence should not be neglected by the organization.
文献综述
客户关系管理（CRM的商对商：战争与商对商）的企业也需要客户关系管理的营销工具，它提供了合适的聚焦严重。客户关系管理有助于需求集中在组织和客户的要求。CRM必须确保产品和服务的组织提供骨料中的客户行为模式的变化的响应。汽车行业还需要提供适当的维修及售后服务保证良好的CRM后。本研究将帮助我们确定，应以汽车行业的球员来开发新的细分市场，吸引更多的潜在客户的各种营销策略。促销是营销工具，被组织用来确保组织的销售促进。的产品和服务的推广必将增加对汽车销售以及利润的组织。促销方案也可以被用来促进汽车行业的新汽车和汽车的推出机构。组织的员工的电子邮件地址是用来制造商对商沟通。因此，员工的电子邮件地址是专业进行组织的参考是非常重要的。这些简单的小东西可以在长期的大的变化，因此不应该被忽视的组织。
