Access to television as a means of global information, the bombardment of advertising in newspapers, on the streets, on billboards advertising, and internet marketing by the industry of fashion and beauty (who discovered the Asian market by offering images of distant women from reality) has given rise to new demands in these markets (Bhatnagar & Ghose 2004, p. 223). Globalization tends to standardize around the world converge on aesthetic models making Western standards of beauty. No coincidence that in all major Asian cities the beauty industry is one of the major business of the moment, for example in India multiply the schools where he teaches diction models, makeup, poise and acting across Asia and growing conviction that the beauty and physical perfection for a woman alone is sufficient to provide money, happiness and love. Are altered, so the traditional canons of beauty which offered Indian women curvy and meat and all the different standards of beauty Asian (Amichai, Fine & Goldstein 2004, p. 105). In these times of globalization in which the beauty tries to comply with ever more increasing number of women (and men) Asian facial features by undergoing cosmetic interventions to “Westernize” the typical characteristic somatic contacts ethnic belonging.