SWOT analysis is an indispensable component of the research needed in beginning phase in the grounding of any rank of strategic and marketing plans. The analysis conducted at the level of situational analysis is essential components in the growth of strategic mission and goals of the company. SWOT analysis implies an analysis of strengths and weaknesses of the organization and the opportunities and threats from the external environment (Johnson and Scholes, 2006). Therefore, here an analysis of strengths and weaknesses of the organization and the opportunities and threats from the external environment of Elecdyne is conducted.
Elecdyne is producing a range of electronic products such as televisions, CD Players, DVD players, MP3 players, hi-fi equipment etc using technology licensed from a number of multinationals.
All of the top management team has learnt English, and several of them have studied abroad (in the USA, Canada, France or the UK).
Elecdyne is in a situation where its profits have been steadily reduced and it now faces the prospect of making a loss in the next financial year, its first loss since it was started.