For big term decision the basis is consistent political environment. As a European Union State Member State, UK fulfills this requirement. Within a definite political structure the government has to act to gain the situations of Union of Europe and this guarantee Next Plc as a bigger economic actions scope. Some other benefit of European Union is the clear transfer of goods. For Next this makes it easier to distribute their products in various Europe countries. There are no barriers of trade which provokes sales (Doyle, 1998).
In Europe Next Plc investments are very catchy. Nowadays the currency of British is highly strong. This is due to the independence of British pound to Euro and has many effects. For Next Plc first the foreign investments are similarly cheap and secondly for outside firms it is expensive to set up in UK. However due to these reasons several countries are reluctant to engage in trade.
Presently 59.4 million people are living in UK. Key Note (2000) represents that in 2036 year more than 65 million people will be residing there. This means that for Next Plc several new customers and the population’s age is increasing. On other side the socials framework has altered dramatically. In self-awareness of living and medical service the progress leads to increasing expectancy of life. Following the development of sex education and increasing number of career women, the birth rate has reduced. For declining the figures these reasons are responsible in the Next Plc for target group of 20 to 40 year old people.