1.Opportunities: the biggest opportunity of Wal-mart is about the economic stability present in many countries. Governments are welcoming foreign investments in their countries so they can have trade agreements (Johnson, 2008). In this situation companies like Wal-mart have the opportunity to provide goods and service to the customers at low prices. This will help the company in expanding the brand portfolio because the products are provided under the private label. This will help the company in lowering the operational costs and gaining high margin. Opportunities like mergers and acquisitions are present for the company so they can expand in the market by gaining customer market. Social, cultural and demographic factors of many countries are seen as an opportunity for many companies (Mercado, 2007). Wal-mart can fulfill the demands of societies by increasing interest in societal issues and providing solutions for managing these issues. The clinic at mart by Wal-mart is connected with the hospitals of many countries (Szekely, 2005).
2.Threats: Wal-mart is facing competitive issues in many countries because local companies at merging as major threat for the company. This competition can draw negative impacts on the financial performance of the company. The company is facing resistance and competition in markets like India and US. They are forcing the company to limit or stop the operations in their industry (Jenkins, et al. 2007). These companies want to boost the local industries by giving them opportunities and Wal-mart is facing threat from them. Political and legal threats are also present for the company because they are forced by the Chinese government to maintain the policies and regulations according to their commands. This aspect has given string impacts on the performance of the company. This threat is serious and the company needs to find ways to resolve these issues.
Competitor analysis of Wal-mart is discussed in this section and can be viewed from the figure that more and more companies are coming in the market (Schoenfeld, 2012).